Ethics, Sales and Business Relationships

Shortcuts taken to achieve sustainable business success will lead to future failure. The ONLY way to become a respected and long term successful business is through proper planning and unwavering ethics.

I was recently pursued by a small custom home builder to help them get off the ground and get the right systems in place. I met many times with the owner of this company in advance of my agreeing to work with him. Many promises were made.

What I soon learned, is that this guy had very little care for business ethics or respecting others. He had zero intention of allowing me to do any of the things we discussed, which led to a poor relationship.

Ethics are not optional in business or life. When commitments are made, they need to be kept. When parameters and expectations are relayed clearly, no wavering is allowed. This business owner believed  only about the quickest way to make a buck and sadly it will lead to the destruction of his company.

There are too many people willing to to the right thing for their employees and customers for unethical business owners to be successful long term.

Curt Fletcher aka The Likeability Guy is a Real Estate Professional, Business Development Strategist, Published Author of the Book, "How To Sell More Homes and Increase Your Income,"Sales Trainer and Sales Manager.

Leadership

Leadership is the missing ingredient in many management positions. Often the people placed in leadership roles in an organization are those who have simply been around the longest. Seniority, though, is not a substitute for effective leadership strategies.

Tough Decisions

Real leaders make hard decisions. Making the popular decision is not always the right decision. Colin Powell, one of the foremost leaders of this generation, says, "Trying to get everyone to like you is a sign of mediocrity: You'll avoid the tough decisions, you'll avoid confronting the people who need to be confronted, and you'll avoid offering differential rewards based on differential performance because some people might get upset."

Tough decisions are those that require confidence, because inevitably someone will not be happy with you. Fear of backlash should not concern you if you know the decision to be made is in the best interest of your people.

Challenge the Status Quo

Going with the flow is not what leaders do. Leaders challenge social norms, typical procedures, generic answers, and create new questions that outline new opportunities. When leaders hears the phrase, "We have always done it that way," they say "Why?" They desire a better result. Leaders don't understand or accept answers that have no substance, no valid reasoning, or opportunity for growth.

Leaders constantly look to challenge, tweak and change. They recognize opportunities and are curious to learn of new strategies that will test their current capabilities. They are pushing the envelope to facilitate a "better" way.

Personal Actions

General Douglas MacArthur, a great American leader, used to carry with him a list of questions to guide his journey. One such question, was, "Have I the calmness of voice and manner to inspire confidence, or am I inclined to irascibility and excitability?" This question gets right to the heart of leading by example. General MacArthur understood that to gain the support and trust of his subordinates, he had to carry himself accordingly. Leaders do not allow themselves to be drawn into situations that will impact their standing within their group.

Leaders carry themselves to a higher standard--a standard that inspires their people to want to excel and push themselves further then they thought they could go.

Action Plan and Training

Leadership is easy to explain, but harder to put into practice. Frankly, it is more about personal actions first and actual skill second. However, there are some useful items that can be practiced to try and improve leadership abilities.

• Place people in the best possible positions to succeed. Evaluate your employees and team members and figure out what they do best and enjoy most. Situate them as closely as possible to align them with their strengths.
• Allow your employers to make decisions. The transfer of empowerment is motivational and it's a great knowledge builder.
• Create an atmosphere of excitement and happiness. While all work is not fun, people are more productive when they feel good about their situation.
• Reward Excellence. When your people do something well or they consistently stop to help others, reward them and recognize their efforts. This provides a confidence boost and it delivers a firm message that you are valuable.
• Be Positive. Challenges arise each day. Rather then look at challenges as problems, turn them into learning and growth opportunities for the team. Allow different people to be involved in the process.
• Allow the free flow of ideas to be heard. Listen to your employees. Each day people have great new ideas, philosophy differences, and improvement suggestions. Foster an environment that allows this communication exchange to thrive. Just because someone has a lower tier job classification does not mean they have a lower tier brain. Use everyone on your team as a knowledge building opportunity.

Curt Fletcher aka The Likeability Guy, is a Real Estate Professional, Business Development Strategist, Published Author of the book, "How To Sell More Homes and Increase Your Income," Sales Trainer, and REALTOR with Atrium Realty Group in North Texas.

Opportunities Abound!!

Yowza! There are opportunities everywhere.

Seriously.

Opportunities are really just "time" decisions. The more selective you become with your time, the more opportunities you can create.

For instance, you can choose to watch TV for a couple hours each night or you can choose to clarify your position on an issue, prepare for tomorrow's meeting, practice your sales presentation, write about your product, market yourself on the Internet, Network with people you want to meet, or whatever else might improve your current position or knowledge even slightly.

While you may not see results overnight, you will see results in the future. If you ever want another person, prospect, or company to notice you, without just blind luck, you must improve your current standing.

That could be learning a new skill, making yourself more original, or simply generating a buzz about yourself in some form or fashion.

Opportunities are born out of personal time well spent. Don't kid yourself into thinking you are either born with the magic touch or you aren't. That is a bunch of nonsense.

Tiger Woods was born with talent, but if any other human had even a small piece of his work ethic, they would be superstars as well. He creates opportunities every single time he plays golf because he puts the most work in when the cameras aren't turned on. People only see a snapshot of him playing golf 10-15 times per year and winning tournaments.

From that, they deduce he is just a ridiculous athlete with enormous talent. They don't understand that he cultivates his natural talent and learns new skills every single day by practicing ALL day.

The same can be said for most enormously successful people. When nobody is watching they are improving while everyone else stays the same. They read, learn, improve, practice, teach.

They don't expect a handout. They put themselves in the best possible position by working hard in their spare time so when the time is right, they seize their opportunity.

Curt Fletcher aka The Likeability Guy, is a Real Estate Professional, Business Development Strategist, Published Author of the book, "How To Sell More Homes and Increase Your Income," Sales Trainer, and Professional Speaker that focuses on improving your Likeability to increase your Opportunities for Success!

What do you do well?

Do you ever get stuck in that mode of wanting to be something or wanting to do something that someone you admire does?

Have you ever found yourself trying to emulate that person, but seemingly not having the same results?

This is a tricky topic to explain because it can be thought of in different ways.

The old school of thought is to simply copy or emulate what the most successful people in your field of work do and you will improve. While I believe much of this is true, there is always one little hitch left off of this theory.

If you are ever going to do something really well, meaning better then most others, you must make it unique. You must put your own spin on it to allow for obvious differentiation amongst you and anyone you are competing with.

If everyone takes the same books about success, implements all the theories, then what happens? Truthfully, not much. You will be working and operating in a big sea of similar people with no unique standout features.

What made the people like Dale Carnegie, Zig Ziglar, or you name the "success" person, is that they were totally unique in their particular era. So much is written today on the topics of success based on the theories of a small handful of people, that the message has been diluted.

What brings real success is when you implement successful habits on a daily basis, but also make yourself or product unique. You have to answer the "why" question for people, but it has to be answered in a way that is obvious to them. This isn't something you can just tell someone.

To be selected in any situation, your clients, prospects, hiring managers, or whatever, must internally be able to answer these questions without much deep thought.

• "Why would I pick you?"


• "Why would I buy this?"


• "Why do I need that?"


• "Why is this better than that?"


• "Why is this person better than that person?"


• "Why is this person worth this much?"

If the decision maker is having difficulty answering any of these type questions, you may not be positioned in a very clear and unique manner.

Curt Fletcher aka The Likeability Guy, is a Real Estate Professional, Business Development Strategist, Published Author of the book, "How To Sell More Homes and Increase Your Income," Sales Trainer, and Professional Speaker that focuses on improving your Likeability to increase your Opportunities for Success!

You do WHAT for a living?

I wonder if people enjoy being boring or if they feel they have to be boring to fit their roll...

In any given week, I get a handful of business cards handed to me. The first thing I like to do is look at the picture to see if it looks even marginally like the person that actually handed it to me.

Typically it doesn't, but that is another topic for another day.

The next thing I do is read the "Job Title."

This is where I get the most interested. 99% of the people I meet have a horribly boring job title. When I read it, I immediately have an image in my head of what that persons normal work day must consist of....and truth be told, it makes me very sleepy.

There are lots of discussions out there about spiffing up job title names for various reasons. I'm not interested in creating a title that over inflates what someone does, but certainly there are ways to make you sound more interesting.

I love handing someone a business card and watching their face.

I have a few different cards I use, but one of the has the title of "The Likeability Guy" with a job title of Likeability Expert. The typical response I get is the person looks down, scans the card, then they look at me, then they look down again with a slightly perplexed look with a quasi half grin and they say..."What does a Likeability Expert do?"

BAM! There is my perfect opening. The ultimate ice breaker. The mood is immediately lighter and they are asking me about what I do. I didn't have to just blurt anything out that they weren't interested in.

My job title creates enough interest to where it extends or promotes a new and exciting conversation.

Job titles like the following are boring and illicit no responses or interest from someone else:

• Operations Manager


• Vice President


• CEO


• General Manger


• Team Leader


• Realtor

I could go on forever, but you get the point. Every start up company or small business titles themselves with the same names...it means nothing anymore.

Try something different. Be original. If you want new business or some random person to show interest in you, then you must be creative and exciting. Unless your company offers a true one of a kind can's miss product that everyone must have, you might want to diversify in other ways.

You WANT people to ask you about what you do. It is SO much easier that way.

Curt Fletcher aka The Likeability Guy, is a Real Estate Professional, Business Development Strategist, Published Author of the book, "How To Sell More Homes and Increase Your Income," Sales Trainer, and Professional Speaker that focuses on improving your Likeability to increase your Opportunities for Success!

Managing or Empowering?

There are many different kinds of managing styles that get utilized each and every day. But there is one style that gets utilized the least.

Its called Empowerment.

Empowerment is managing to the individual strengths of each member of your team. It means that as a manager, you allow your employees to focus on certain sectors of the organization and allow them the latitude to lead, change, and make important decisions.

It means that as a manager you have total faith that the decisions an employee makes will be the right ones. Basically it means that you are more than just a manager. You are more of a visionary pacesetter that empowers your team to ALL be managers of their own little niches inside the company.

This is a kind of management philosophy that is extremely rare. However, it is the hallmark behind true greatness.

Many managers operate under a different theory.

They believe that it is their responsibility to manage to the weakest team member. What I mean by that is on any given team there is going to be a group of people that can handle almost anything. Then there will be another group of people that probably can do anything, but they lack some form of internal fortitude that promotes self motivation that drives them. Finally, there is a group of people that has a lower skill set and learning capability than the other two groups, but these people typically have a very good attitude and willingness to improve.

Having been a manager in various facets, I always enjoyed the first group that I mentioned and the last group. The middle group of the skilled but not motivated people is what can be frustrating.

So what happens is this. Many managers believe they cannot give certain "freedoms" in decision making to just certain groups for fear it will alienate the other team members. Specifically those that either do not have the knowledge yet, or those that lack the motivation to put the work in to make the best decision.

The theory behind this thinking is understandable. After all, the manager does have an obligation to keep a cohesive team in place that can produce consistent performance.

The inherent problem though is that the group of people you are not catering too is that group of intelligent and motivated people that are also typically your top performers.

Too justify the actions, the manager feels confidant in explaining to their top tier performers why they cannot have certain "freedoms." The manger feels that this group of people is smart enough to understand why they are not allowed to make certain decisions.

It's really more about keeping the peace and attempting to remain consistent.

This is the average cycle for many businesses which is why you see so many average to below average operating companies. They are only working at about half of their real capability, but they don't realize it.

The difference between managing and empowering is that empowerment is NOT about managing anything. It is solely focused on leading.

On any given day, there are many decisions to be made. Some big and some small, but they ALL need to be made.

The job of the visionary pacesetter is to discover and observe the strengths of the team. They need to decide which people should be responsible for what. The key here is about role definition. Ambiguity will lead to confusion and will not be good.

What the Visionary Pacesetter MUST do:

• Each person needs to have a specific core scope of responsibility. No crossover of job tasks amongst the team. This creates a lack of decision making and a lack of that feeling of identifiable responsibility that people need.
• NOT Micro-Manage the new responsibility. Make the decisions you feel are correct and be willing to live with the results. If an individual shows they are not a good decision maker, then re-evaluate their current role.
• In a weekly or regular staff type meeting, recognize those individuals that have shown excellence in their new position.
• Allow the flow of creative "new" thoughts to be recognized and discussed for implementation.

The rewards that you will reap from this philosophy shift will stagger you.

• Production will improve.
• Motivation will improve.
• Attitude will improve.
• Energy will improve.

Anybody can be ordinary and boring. Why not shoot for Extraordinary and fun. There is no rule that says work must be painfully boring and unproductive. Why would you even become a manager if you are just going to implement the exact same processes that the person before you did?

People want to feel important. They want to feel necessary. Be the catalyst that perpetuates the changing of the "old school" of thought. Be a Leader. Be a Visionary Pacesetter.

Curt Fletcher aka The Likeability Guy, is a Real Estate Professional, Business Development Strategist, Published Author of the book, "How To Sell More Homes and Increase Your Income," Sales Trainer, and Professional Speaker that focuses on improving your Likeability to increase your Opportunities for Success!