What do you do well?

Do you ever get stuck in that mode of wanting to be something or wanting to do something that someone you admire does?

Have you ever found yourself trying to emulate that person, but seemingly not having the same results?

This is a tricky topic to explain because it can be thought of in different ways.

The old school of thought is to simply copy or emulate what the most successful people in your field of work do and you will improve. While I believe much of this is true, there is always one little hitch left off of this theory.

If you are ever going to do something really well, meaning better then most others, you must make it unique. You must put your own spin on it to allow for obvious differentiation amongst you and anyone you are competing with.

If everyone takes the same books about success, implements all the theories, then what happens? Truthfully, not much. You will be working and operating in a big sea of similar people with no unique standout features.

What made the people like Dale Carnegie, Zig Ziglar, or you name the "success" person, is that they were totally unique in their particular era. So much is written today on the topics of success based on the theories of a small handful of people, that the message has been diluted.

What brings real success is when you implement successful habits on a daily basis, but also make yourself or product unique. You have to answer the "why" question for people, but it has to be answered in a way that is obvious to them. This isn't something you can just tell someone.

To be selected in any situation, your clients, prospects, hiring managers, or whatever, must internally be able to answer these questions without much deep thought.

• "Why would I pick you?"


• "Why would I buy this?"


• "Why do I need that?"


• "Why is this better than that?"


• "Why is this person better than that person?"


• "Why is this person worth this much?"

If the decision maker is having difficulty answering any of these type questions, you may not be positioned in a very clear and unique manner.

Curt Fletcher aka The Likeability Guy, is a Real Estate Professional, Business Development Strategist, Published Author of the book, "How To Sell More Homes and Increase Your Income," Sales Trainer, and Professional Speaker that focuses on improving your Likeability to increase your Opportunities for Success!

Uniqueability

Okay, so uniqueability is probably not a real word, but it should be. Since I sort of made it up, I guess I can make up my own definition also.

Uniqueability-To understand and appreciate the ability to be different then something else.

It's not about just being different for the sake of being different, but rather understanding why you need to be different.

It's that knowledge of knowing how and why to be different that will set you apart from others. This will affect you in product creation, marketing distribution, interviewing ability, personal relationships....basically every aspect of life.

When I say different, I don't necessarily mean weird different, but more of a fresh approach different.

Take home builders for example. Especially the large scale ones. They have maintained the same thought of operations for years...more homes, faster construction, service is secondary. Believe it or not, this mantra holds even more true today for these companies, yet they still wonder why they continue to flounder.

I recently became affiliated with a new kind of home builder. A builder that is not in business to sell more homes than everyone, but rather a builder that desires to provide exceptional service at every single turn.

They are a company this is very small in personnel mainly because we have a core of people that all believe in the same goal. Great service first. We believe that when you genuinely take care of your customers ALL the time, the rest (profits / sales) will fall into place....and it has.

Diamond R Homes is truly a company that is the pure definition of uniqueability.

While every other builder operates on old methods and outdated thoughts, we operate on attitude and desire to help. While it is true we have over 50 years of home building experience in our core group, not a single one of us ever adopted the mentality of the big corporation.

For us, Uniqueability is defined by providing a TRUE Custom experience. The fun and joy we bring our customers is surpassed by nobody and our attitudes could not be more in sync as a group.

The way we feel is that if you want to buy the same generic (sticks and bricks) home, you can get that anywhere combined with mediocre to poor service. But if you want something better, something different and unique, you will want to check out Diamond R Custom Homes.

Be different then the rest for the right reasons, and the results will surprise you.