Saturday, August 9, 2008

It’s ALL about commitment…wait, what does that mean?


Have you ever been in the situation where you asked someone for help?


This could be your best friend, your Mom, your Brother, your co-worker, your boss, etcetera.


Commitment: An act or pledge to do something in the future. This is the definition that is in Webster’s Dictionary.


Let’s see, an act or pledge to do something in the future. Hmmm, I think I can see the problem with that already. There is not a when mentioned. The future can be any point that occurs after the agreement for the commitment takes place.


So I guess all the non-committers out there can rest their laurels on this tiny little loophole that spares them from actually doing anything…ever. Obviously, this is not something that will apply to you, since success is your goal and Commitment to action is one of the most crucial steps towards that success.


The basic principle to achieving any level of customer satisfaction, even the very minimal standards, is to maintain some marginal level of commitment. Having said that, marginal and minimal are not what brings you an overjoyed barnstorming group of raving fans for customers.


Today, we redefine commitment.


Okay close your eyes for a minute and clear your mind of all thoughts. When you open your eyes, any old ideas of what commitment was will be gone forever.


From the moment you read the next sentence, commitment will have a New and More Life Impacting and Life Changing Meaning.


[Queue the glowing white doves and the soft sound of church bells ringing in the background]


True Commitment is an act or pledge to take an action to satisfy a need at a specified time in the future that is agreeable with the person that desires assistance.


Key Points:


  1. Take Action

  2. Satisfy THE Need

  3. Specified and Agreed Time frame


These three Key Points are absolutely paramount to satisfying the needs of another person. Without any of the three, Customer Happiness is something that most likely will not occur. Sure, you may meet the marginal and minimum requirements of customer satisfaction, but True Customer Elation will not happen.


In any business or life endeavor that you set out to achieve, help is going to be needed to push you closer to finishing your quest WITH success. By immediately putting this new definition of commitment into practice, you will have people coming to you that are willing to help.When you make a Real and True Commitment to help someone and provide value, the law of reciprocity kicks into high gear.


The Law of Reciprocity is the principle that others will reciprocate in kind to the way you treat them.


In other words:


“You scratch my back, and I’ll scratch yours”


“You reap what you sow”


The basis behind Reciprocity refers to the fact that people respond to a positive action from you with a positive action of their own. On the flip side, a negative reaction from you will accompany a negative reaction from them.


Commitment Steps with Detail


Take Action: This means to make the conscience decision to willingly pursue more information in direct accordance with the desires of the person that needs your help.


Satisfy THE Need: When a person comes to you for guidance or more information, make sure you have identified the correct need. After this is established and you have taken action to satisfy their need, be certain that you have actually done so.


Don’t assume anything at this point. Ask them a simple follow-up question like, “Is this the information you were looking for?” or “Does this help you?”. Make sure the help you have provided is the help they desire.


Specified and Agreed Time Frame: This is a BIG one and is the most misunderstood. Taking action and Satisfying THE Need will mean nothing if it is not in accordance to the time frame the person needs it in.


At the outset of the conversation of someone requesting your help, be sure to understand when they need the issue resolved, the data to be sent over, the warranty item to be fixed, etcetera, etcetera.


Without this understanding and resolution time frame, you are NOT really helping. Let them know how long it will take to get what they need and verify that your time frame coincides with their timeframe.


What level of commitment are you willing to take to succeed?

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