Prioritize your day and life

From time to time I am approached by someone that desires to "feel" better about their current situation. Often times, these are successful people in some aspect of their life, but still have a somewhat "hollow" or "empty" feeling.

Most often this feeling creates a sense of angst because they feel it shouldn't be there. After all, why would a successful and happy person with a great job and family ever feel this way?

Well, it isn't quite that simple. People are still people.

For whatever reason, a particular pattern emerges in many people that are busy.

1. Over inflated feeling of importance on a particular task.


2. Less delegation of work duties due to feeling that only you can do something right.


3. More time spent at work and thinking about work.


4. Feeling distracted when you are trying to relax or spending time with family.


5. Becoming a poor listener, because you are distracted by your own problems.


6. The perception of you by others becomes that of not caring or thinking you are better then someone else.


7. You become slightly withdrawn and disconnected.

This cycle then begins to continue as you can't seem to get out of the funk.

How to get out of this cycle:

1. Delegate specific job tasks: You may be responsible for the overall outcome of a project, but that doesn't mean each detail must be personally handled by you.


2. Set up evaluation points: Depending on the length of a particular project, set aside time so that you and the the person / people working on each task can discuss how it is going.


3. Improve listening skills: During the course of any conversation, listen to the other person. Instead of focusing on your next job duty or the next thing you want to say, simply listen to what the other person is saying. You "prove" your listening when your responses are in tune with the other person's questions or statements.


4. Prioritize your life: While people have many interests at any given time, the time spent doing and thinking about them need to be clear in your mind. This is work, family, and recreation. When this prioritization gets out of whack, you know it internally because you are either disconnected at work, home, or in your hobbies. There is a balance.

What this improves:

• The people you interact with will enjoy their time spent with you. Nobody enjoys feeling like they are playing 2nd fiddle to your thoughts. When you are distracted....everyone knows it and they feel it. Doing this on occasion is normal, doing this all the time is annoying.


• You will see that you have more free time. Delegation of duties is true leadership. It empowers another person, it shows trust and confidence, and it will free up your time. If you feel you have to do everything because quality of work will suffer, then re-evaluating your employees may be in order.


• Quality of family time will greatly improve. Family time is not work time. Don't focus on work when with them. Remember, once time passes, you can't get it back. Not many people speak of wishing they spent more time working and less time with family when they are dying.


• Free flowing thoughts will once again emerge. When you allow yourself to be unburdened with unnecessary stress, your mind enjoys it. You will regain your creative thinking and get much better sleep.


• More time means more relaxation. Nobody can operate at a high level all the time. It is absolutely necessary to step back from time to time (regularly) and free yourself from everyday life. Do something you enjoy. Read, write, play golf, go to a movie, whatever it is, go and do it. Don't feel bad about it either. "Me" time is crucial for a more well balanced life.

Curt Fletcher aka The Likeability Guy, is a Real Estate Professional, Business Development Strategist, Published Author of the book, "How To Sell More Homes and Increase Your Income," Sales Trainer, and Professional Speaker that focuses on improving your Likeability to increase your Opportunities for Success!

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How to Set an Appointment

One of the quickest ways to increase your sales and income is learning to set an appointment correctly.

Are you one of the sales professionals that delivers a good presentation, and at the conclusion asks the prospect when they will be back in? Maybe you get a reply of “later in the week,” and you respond with “okay, I’ll see you then.”

Does that seem like a good method? You probably do not get very many returning prospects with that approach. Recent studies show that 70% of prospects do not return for a second visit without a firm appointment. However, those prospects with a set appointment return and purchase 50% of the time.

Wow! You spend all that time with a prospect and 70% of the time, you will never see them again. Are you interested in learning the correct technique?

Rule # 1: Know when your prospects are coming back.

In real estate sales for example, you do not want prospects showing up randomly on a Saturday or Sunday afternoon. This is your prime fishing time for new prospects. Spending this time with an unannounced prospect return eats into your future sales.

How to do this:

Have a reason for a return visit. You do not have to show off all your knowledge on the first visit. If you cannot close a buyer on the first visit, be smart with the information that you provide. Hold back a few key details that they have questions about.

If there are no questions at the conclusion of their visit and they don’t buy, you are not doing a good enough job at discovering their buying objections.

"The two best ways to ensure a return appointment are Urgency and Benefits."

Provide Value and people will return.

Reasons for an appointment:

• Unable to show a particular home


• Unable to show a certain homesite


• Unable to get certain pricing on luxury features


• Come back for financing details


• Price Increase


• Incentives Expiring

I will repeat this line. If you are unable to close the sale, hold back some of the above information for a follow-up.

When you call them, say something to the effect of, “In order to give you the time and attention that you deserve….”

Remember, you need to create urgency and benefits, beginning your statement like I have written above; you make the prospect feel important by the value you will provide them at the appointment.

How To Set The Appointment

Use the Alternate Choice Close.

Say something like this, “Since I know you love the home and that beautiful homesite, I would hate for you to be upset with me if I didn’t inform you that our prices are increasing on Monday. With that in mind, when is a better time for you to come back and review this great opportunity? Is Tuesday at 6:00 PM good, or would Wednesday at 11:00 AM be better?”

Don’t talk again, until they respond. Oh, by the way, be truthful. If you say your prices are going up on a certain day, those prices need to go up. Being dishonest will lead to everyone losing in the long run.

Try this for one month and watch your sales grow!

Curt Fletcher aka The Likeability Guy, is a Real Estate Professional, Business Development Strategist, Published Author of the book, "How To Sell More Homes and Increase Your Income," Sales Trainer, and Professional Speaker that focuses on improving your Likeability to increase your Opportunities for Success!

The 10 Truths about Likeability

1. Likeability Skill One:
   Know your strengths. Understand your current Limitations.
   
   
2. Likeability Skill Two:
   Don’t ALWAYS have “the” answer. Even if you think you know ALL the time, be willing to swallow your pride and be AGREEABLE.
   Context: If you are teaching or helping someone have the answers (the real ones—not made up). If you are in a normal conversation, be willing to concede to another point of view.
   
   
3. Likeability Skill Three:
   Listen first. Respond 2nd. When responding, piggy back your thoughts into a direct response to what you just listened to. This shows understanding and willingness to help.
   
   
4. Likeability Skill Four:
   Smile More. Not like a clown, but like you enjoy yourself and the company of others. Smiling makes you approachable.
   
   
5. Likeability Skill Five:
   Never buy into the idea that you are bigger or more important than you really are. Keep yourself in check. Job Titles mean very little about power and income has nothing to do with Intelligence.
   
   
6. Likeability Skill Six:
   Help other people. Not because you have to, but because you have the opportunity to.
   
   
7. Likeability Skill Seven:
   When in a position of leadership, step up and lead. Don’t ever lead by a title or “just because.” That’s ignorance. Show people why they want to follow you. Give them a reason. Share responsibilities with your employees. Recognize people regularly. Let your people become leaders by providing tools to aid them. Micro Managing is NOT leading, it’s managing by fear (Your Fear of someone else failing and the responsibility falling at your desk).
   
   
8. Likeability Skill Eight:
   Learn the balance of making your point of view known but not forcing it upon someone else. Disagreements are good when both people are willing to listen and learn. Forcing an opinion “closes” people off and creates tension leading to more separation.
   
   
9. Likeability Skill Nine:
   Be willing. This means be willing to learn, to help, to be open to new concepts, to try something new, or to fail. Failure when used properly will lead to future success. Failure is simply a new somewhat unforeseen learning opportunity. It is a skill and strength builder.
   
   
10. Likeability Skill Ten:
    Be courteous by being more aware. Be aware of where you are and what you are doing. Being oblivious to your surroundings will lead to rudeness and the perception of lack of intelligence. Being aware will open you up to new opportunities and a high level of perception.

Curt Fletcher aka The Likeability Guy, is a Real Estate Professional, Business Development Strategist, Published Author of the book, "How To Sell More Homes and Increase Your Income," Sales Trainer, and Professional Speaker that focuses on improving your Likeability to increase your Opportunities for Success!

Top 10 Mistakes by Sales People

I have compiled a list of the TOP 10 mistakes made by sales people. This list is formed based on years of being in sales and sales training and years of being a consumer.

While most people don't do all of these thankfully, many salespeople do a couple of them. When you read this, be honest with yourself. After all, the only person you are hurting is yourself. Think of all the other people you could help and how much more money you can make by getting a little better at these.

1. Assumptions - Never assume you understand what a customer is asking. If you think you have a solution to a need the customer has, confirm it. State the solution, then ask if that solution will help them. Remember that just because you like something or your manager likes something, every single customer may NOT like it. Don't point out a "great" feature of your product if you are not already aware that particular customer has a desire for it. When you assume you set yourself up for failure and awkwardness.



2. Wrong Energy Level - Too many sales people haven't grasped the concept of either having a normal energy level or somewhat mirroring your prospect. Way too often it's either over excited sales person or super relaxed low key sales person. Neither is good. Be normal. If you are too many energy levels higher then the prospect, they WILL think you are obnoxious. If you are too low, then you are perceived as aloof and mildly clueless.



3. Not Prepared - If you don't know the basic information about your products, you lose. It's okay and perfectly understandable to not be aware of every detail of every product. That is actually a good follow-up scenario. But, if you are not aware of basic pricing, functionality, process, or how a particular product will benefit that particular customer you should NOT be selling it. Learn first, sell second.



4. Lazy - This one is fairly far reaching. Laziness really encompasses a bit of each category because of a failure to be aware of your deficiencies or lack of knowledge. For the context of this writing, I am going to use lazy to encompass a different meaning. Be on time. If you get to work 10-15 minutes late everyday, you are lazy. Sorry to be the bearer of bad news, but get to work on time. It just isn't that hard. If a client shows a desire to go see a home, car, product demonstration or whatever else. Take them! Don't give directions. Don't hand them a key. Go take them! What else are doing besides killing a possible sale that is right in your face?



5. Bad First 2 minutes - Does your greeting stink? Try something else. The first two minutes of any conversation are important for a customers perception of you. Make a note: Many customers don't want to talk to you anyway and want to avoid you initially. Why? Because so many sales people pounce on them in the first two minutes. Don't be that guy / girl. NO SELLING ALLOWED in the first two minutes. This is rapport building time. Be Likeable. Be someone that another person may actually want to talk to. If you screw this part up, it is hard to get yourself back to being viewed favorably.



6. Over Selling - Over selling is obvious and boring. It is NOT necessary to point out every feature of a product to a customer. They don't care. People want to know details about the things they find important not you. People have short attention spans and no time to waste, so don't bore people with insignificant details. You will lose them. They will tune out and start coming up with escape mechanisms to get away from you.



7. Confrontational - If a customer makes a statement of dislike, distaste, or dissatisfaction with a product you offer, DON'T take offense. You most likely didn't design it, create it, or invent it. Why are you offended if they don't like it? Find out what they dislike about something and why, then attempt to shift them to something they will like. Confrontation makes the experience bad for the customer and awkward for you. Avoid it.



8. Talk too Much - If you talk more then you listen, you are talking way too much. If you want to be good at selling and I mean better then most other people, scale your talking way back. You should only be talking to greet someone, ask question about your customer's needs, and answer questions that your customer asks. If you talk to fill what you perceive as an awkward silence, get some more confidence and hold your tongue. If you love to tell personal stories while making a sale, you lose. Customers are there to be helped, not listen to personal stories of some random sales person. Listen to your customers and respond with helpful and thoughtful solutions.



9. Wrong Focus - If your sole purpose of being in sales is to make a ton of cash, you will lose in the long run. If your goal each day is too sell your product, you also most likely lose in the long run. Focus on that individual customer that is standing in front you. Only focus on helping them. Don't push any product on any person. People love to buy, but they hate to be sold. Focus on helping the client see the benefits of your product and how it improves their current situation. Sales and money will come consistently when and if you have the right focus.



10. Arrogance - Confidence is crucial. Arrogance is the kiss of death. Arrogance is thinking that you already know everything. In many cases it leads to laziness because you stop learning new stuff. It is annoying and is a major turn-off and it has been a dagger in the heart of many once good sales people. In reality arrogance is false confidence that is created to make up for some personal deficiency in another area. It is basically a personality flaw that covers up a weakness.

Curt Fletcher aka The Likeability Guy, is a Real Estate Professional, Business Development Strategist, Published Author of the book, "How To Sell More Homes and Increase Your Income," Sales Trainer, and Professional Speaker that focuses on improving your Likeability to increase your Opportunities for Success!

8 Great Reasons the Hand Written Thank You Note is Better

I have been involved in Real Estate selling for the last five years. In that time, I have met countless people for the "first" time. To ensure I met as many as possible a "second" time, I knew I needed a better approach then my competition.

Among other things, I knew I needed a strong immediate and genuine follow-up method.

The hand-written thank you note.

This is such a strong tool that is vastly misused and underused in virtually every "service" oriented business.

Over the years I have compiled this list of outstanding benefits of the hand written thank you.

1. It is pure. The hand written thank you is the purest, oldest, and most understood form of appreciation.


2. It is conscientious and caring. The implied message from the recipient is that you sat down and took time to write and think only about them at that moment. It is subliminal, but understood. Most people personally dislike the act of writing thank you notes, so when they get one, they appreciate the time dedication you took for them.


3. It helps you learn and pay more attention on your first encounter. If you know that you are going to write a hand written thank you note after you meet someone, you pay more attention during the visit.


4. It's better then what your competition is doing. Most people send out an automated email or standard generic letter. This is boring, easy, and average....so is the received perception of your prospect when they get this type of letter.


5. It is personal. In the thank you note do not list your credentials or boast about your company. Recount a detail from your encounter. Jog their memory to create a visualization that only you and that prospect shared.


6. It will actually be read. Most generic forms of follow-up are easily identifiable and discarded into the trash without being opened. When people receive a handwritten thank you note with a handwritten address on the envelope, they open it.


7. It demonstrates confidence. By taking time and writing about a detail during your encounter displays a level of confidence that you feel the meeting went well. It affirms to the prospect that you believe in your product and yourself. And it subtly relays that the prospect also enjoyed the encounter. If you thought it went poorly, would you be writing to remind them about it?


8. It's a Reminder. People often visit many different locations before making a purchase, so they may not actually remember you. The thank you note is a reminder that they did come visit you and the experience was a good one. Many times, they may still not remember you specifically, but the thank you makes them "think" they enjoyed what you had so they will come out a 2nd time.

Remember that follow-up isn't about you and what is the fastest and easiest way to complete it. It is about an individual customer that took their time to come and talk to you. If you want to have better results with the people you meet, try a personal hand written thank you note. You won't be disappointed.

Curt Fletcher aka The Likeability Guy, is a Real Estate Professional, Business Development Strategist, Published Author of the book, "How To Sell More Homes and Increase Your Income," Sales Trainer, and Professional Speaker that focuses on improving your Likeability to increase your Opportunities for Success!

Incentives: Part Two - Recognition

In part one of my incentive breakdown, I talked about how "incentives" are used in the world of Real Estate. Part two is how incentives should be used in everyday non "sales-ey" jobs.

If your a manager, time to perk up a bit.

So many companies operate under the premise that the job itself and its ensuing compensation is the "incentive." While true, the philosophy is a bit tired.

To be clear, I'm not an advocate of being lazy or waiting for handouts. What I am suggesting is little motivators, moments of recognition, and the on going feeling of self worth and importance within a group and an organization.

Many jobs can get stagnant, boring, and unfulfilling. If everything is the same ALL the time, how can that feeling change?

Once you get in a rut of low self worth and monotony, it can be very difficult to climb out of that hole.

Want a better workplace? Try suggesting or implementing some of the following reward based incentives.

1. Recognize an outstanding employee at least once per month. Give them a nice gift card to a decent restaurant.


2. Switch up job duties within your group to "spice" things up. Let people experience something different. See how different people respond to similar situations. You may be surprised to learn of an individuals capabilities.


3. Allow your team to make decisions, without your permission. Making decisions is an important value shift that improves confidence and self worth.


4. Be receptive to suggestions / improvements in your organization. Just because you may be a manager doesn't mean you know everything. Your way, may not be the BEST way. Strong leaders are not so arrogant to think they know everything.


5. Anytime you feel an employee has shown good decision making or exceptional service, recognize them in front of the group. Allow them a moment of feeling good about themselves.

Curt Fletcher aka The Likeability Guy, is a Real Estate Professional, Business Development Strategist, Published Author of the book, "How To Sell More Homes and Increase Your Income," Sales Trainer, and Professional Speaker that focuses on improving your Likeability to increase your Opportunities for Success!