Sunday, July 17, 2011

The Sales Script Dilemma


















Most home sales companies today employ some form of sales trainer. This sales trainer has a role of increasing sales for the company. This is typically accompanied by the sales trainer utilizing some form of selling script.

The idea behind the selling script makes sense. It is to give each and every sales person a tool or path to follow. During any given sales presentation, your potential buyer has their own agenda and it has nothing to do with your selling agenda. The sales script (if used properly) can help you stay on your path even when the client throws you curve balls.

The problem with the sales script and many new home sales trainers is they feel these sales scripts are the bible to more sales. They are not. When scripts are followed too closely they WILL become a very large detriment to gaining sales.

People are all different. Personalities vary. Their goals and desires are vastly changing at any given moment. When sales scripts are used for anything more than simple reminders to stay on your selling and questioning task, the sale will most often be lost.

The issue for new home sales companies is that they rarely trust ALL of their sales people to always be doing the right thing during a selling encounter. Therefore the implementation of the selling script for ALL employees. Then they video tape their sales people with secret home shoppers to make sure they are using the sales script. Not too motivating or effective to retaining gifted sales people.

I have a better idea. Hire only positive and motivated people. The talent pool is actually very rich these days, but you have to understand how to interview and hire good people. When you have a staff of only positive and motivated humans, no scripts are needed. No more managing to the weakest link will take place and selling will occur in large quantities.


Curt Fletcher aka The Likeability Guy is a Real Estate Professional, Business Development Strategist, Published Author of the Book, "How To Sell More Homes and Increase Your Income,"Sales Trainer and Sales Manager with Lillian Custom Homes.