I remember when I could call a company and speak to a sales person, fly on a plane and be assisted by a stewardess and ask a secretary to help mail out letters. Today...not so much. Sales people are account executives, stewardesses are flight attendants and secretaries are executive assistants.
Seriously?
Don't get me wrong, I'm all for adding some spice to your title to make you and the customer feel better, but when does it stop? At what point are all job titles too inflated? Will we reach the level where all people are vice presidents, presidents, and engineers? Have we become so sensitive and PC that it's offensive to be called a sales guy?
The point of the job title is to allow others to understand who you are and what you do. If people at all companies are using the same generic spiced up titles, has the new title been diminished? Value has not been improved because you changed a title and respect will not be increased because your title makes you sound important.
If we have to inflate our job titles to generate a boost in confidence from the employee and the customer, could that be a sign that we have a much larger problem? Perhaps instead of working on the job title, we can focus on the person, the service, or the product. If you want to create a new job title, make it original.
Curt Fletcher aka The Likeability Guy, is a Real Estate Professional, Business Development Strategist, Published Author of the book, "How To Sell More Homes and Increase Your Income," Sales Trainer, and REALTOR with Atrium Realty Group in North Texas.
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