One of the words that is overused to the point of confusing the public is "Custom."
The word Custom is often used in higher end Real Estate or other "perceived" high end products. The word is used by marketers to make consumers feel as though they are going to receive a unique and high quality product.
The problem is that most products including homes are not really custom.
For 99% of people that have ever built a home from a New home building company they had about 6-12 different floor plans they could build, with each home having various other "limited" options to add or enhance. Then, there is a specific amount of lots that person can select from to build the home on in a specific location.
That's not custom. It's ordinary.
- Custom is different
- Custom is unique
- Custom is one-of-a-kind
- Custom is both a product and an experience
Custom is NOT...
Providing the exact same service to ALL your customers. People are ALL different. They learn different, understand different, have different expectations, and feel different.
Saying "no" to your customers more often then saying "yes." Finding a way to say "yes" more often then not is what custom is all about. Custom is about them, not you
Telling your customers "when" they can call you or be able to get in touch with you. If you have a voice message that says when you return phone calls each day or your available hours totally coincide with the normal work hours of your customers, you are NOT custom.
Modeling your business plan after any other company. Most similar type business are copycats. Many home builders use the same philosophies, procedures, rating systems, etc. If you are not original, don't start business.
There is a Custom Home Builder that has been taking the North Texas area by storm. They have figured it out. They are unique. They are On-of-a kind. They are TRUECustom™.
Diamond R Homes does not design your home, pick your lot, or tell you how you will be communicated with.
They will change, tweak, create, or whatever it takes to design the home that you really want. You don't have to settle for a home being 70% of what you want. Diamond R Homes allows you to be 100% exhilarated with YOUR home.
Diamond R Homes does NOT own a slew of lots in any given location. They build on your lot, help you find a lot, and negotiate the acquisition of a lot on your behalf.
The Hallmark behind any great company or product is the manner in which you feel before, during, and after the experience. This, more than anything is the real value behind a TRUECustom™ home. At Diamond R Homes, it is ALL about the Individual customer.
Custom is about experience. It's about caring more about something or someone else before you care about yourself. Diamond R Homes believes that by providing selfless service first, the rest will take care of itself.
It's easy to be ordinary. Choose something Extraordinary.
Curt Fletcher aka The Likeability Guy, is a Real Estate Professional, Business Development Strategist, Published Author of the book, "How To Sell More Homes and Increase Your Income," Sales Trainer, and Professional Speaker that focuses on improving your Likeability to increase your Opportunities for Success!
